Introduction To Digital Marketing

What is digital marketing?

A question which is asked by everyone in todays Few people knows and few people not. But whenever a word comes to mind “digital marketing” We always assume that it’s just a using a social media and Google and nothing else it’s just a waste of time. But it’s not that reality. In reality the digital marketing needs everyone in today’s world. Digital marketing means promotion of products / services / business by using different channels like SEO, SMM, Affiliate marketing, Virtual store and many more


The way technology is growing day by day indirectly or directly we always go for digital marketing activities to promote our business. Today every type of company needs persons like who grow their business, whom doubled the profits of the business, whom can be a consultant of a business. A digital marketer can do all such activities. It’s more important for all business. That’s all digital marketing it is. Let’s go more deep in topic.

What is traditional marketing?

Old days to till now what we did or we are doing that’s the traditional marketing like to increase sales we personally go out and meet people and market our products, to get payments we travel long areas to get it, if some new products came into market for that also we need to do marketing right ? And we go personally there. Like these there are many other which we still doing. I’m not telling that this traditional marketing is wrong but we have to change with time as we all know today’s generation very fast to do all these works and that’s why we prefer to go digital marketing.


Difference between traditional marketing and digital marketing ?

Traditional marketing:

  1. Design cost is more
  2. Stand by queue
  3. price more
  4. paper, TV, Radio
  5. brochures
  6. travel cost

Digital marketing:

  1. Less cost for design
  2. without queue
  3. price compatible
  4. E-paper
  5. E-Brochures
  6. NO travel

As you saw the differences between traditional and digital that are all people more prefer to go digital marketing.

Benefits of digital Marketing

  1. Put consumer in control
  2. Increase customer satisfaction
  3. Develop the customer satisfaction
  4. Improve sales
  5. It’s measurable

Scope & Uses

  1. To engage the audience
  2. Make audience to take action
  3. To motivate the audience
  4. Spending money on effective things like campaign of PPC, FB ads
  5. Best return of investment


Opportunities as a digital marketer

There are N no. of opportunities as a digital marketer. Many people after becoming a digital marketer they hope for agency or a company. People also prefer to be a digital marketing manager in reputed company. Once you become a digital marketer what can you be


  1. SEO analyst
  2. Content marketer
  3. SMM analyst
  4. Full time digital marketing manager

Opportunities are many. When we see salary of them in starting it will be a around 15k – 30k but as you gain experience it may be Lakhs or cores per annum. It depends on your skills and knowledge. As you read importance and some deep information. Follow our blog you will get more info like this.

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